This Privacy Policy (the “Policy”) explains how RAYDEEP LIMITED (hereinafter “RAYDEEP”, “we”, “us”, or “our”) collects, uses, stores, discloses, and protects your personal information when you access or use our online store (the “Website”), purchase our products (the “Products”), or interact with our customer service. By using the Website or engaging with our services, you acknowledge that you have read, understood, and agree to the practices described in this Policy.
We are committed to complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) (EU) 2016/679, the California Consumer Privacy Act (CCPA) Cal. Civ. Code § 1798.100 et seq., and the Personal Data (Privacy) Ordinance (Cap. 486) of the Hong Kong Special Administrative Region (HKSAR).
1. Information We Collect
We collect personal information that you provide directly to us, as well as information automatically collected when you use the Website. The types of information include:
1.1 Information You Provide Voluntarily
- Account Information: If you create an account on the Website, we collect your name, email address, password, and phone number (optional).
- Order & Transaction Information: When you place an order, we collect your full name, shipping address, billing address, contact phone number, email address, and payment details (e.g., credit card information—note: we do not store full credit card details; these are processed by our third-party payment service providers).
- Customer Service Information: When you contact our support team (via email, phone, or message), we collect your name, contact details, order number, and the content of your inquiry to assist you.
- Marketing Preferences: If you opt in to receive marketing communications (e.g., newsletters, new product alerts), we collect your email address and preferences for communication frequency.
1.2 Information Automatically Collected
- Device & Usage Data: We collect information about your device (e.g., device type, operating system, browser version, IP address), browsing behavior (e.g., pages visited, time spent on the Website, products viewed, search queries), and referral source (e.g., how you accessed the Website, such as via a search engine or social media link).
- Cookies & Tracking Technologies: We use cookies, web beacons, and similar tracking tools to collect the above data. Cookies are small text files stored on your device to enhance your Website experience (e.g., remembering your login status, saving your shopping cart). You can manage cookie preferences through your browser settings (see Section 7 for details).
2. How We Use Your Information
We use your personal information only for legitimate purposes consistent with this Policy and applicable laws. The main uses include:
- Process & Fulfill Orders: To process your payment, arrange global shipping, send order confirmations and delivery updates, and resolve order-related issues.
- Provide Customer Support: To respond to your inquiries, address complaints, and offer after-sales service (e.g., handling returns or refunds as per our Terms of Service).
- Improve Our Services: To analyze user behavior, optimize the Website’s functionality and design, and enhance product selections (e.g., understanding popular vacation wear styles to refine our collections).
- Send Marketing Communications: To share information about new products, promotions, or events that may interest you—only if you have opted in to receive such communications. You may unsubscribe at any time (see Section 5.2).
- Ensure Security & Compliance: To detect and prevent fraudulent activities (e.g., unauthorized payment attempts), protect the Website from security threats, and comply with legal obligations (e.g., tax reporting, responding to lawful requests from regulators).
- Personalize Your Experience: To tailor content to your preferences (e.g., showing bohemian-style or western wilderness-inspired products based on your browsing history).
3. Who We Share Your Information With
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information with the following parties only to fulfill the purposes outlined in Section 2:
- Third-Party Service Providers:
- Payment processors (e.g., Visa, Mastercard) to handle payment transactions securely.
- Global shipping and logistics partners (e.g., DHL, FedEx) to deliver your orders and provide tracking updates.
- IT service providers (e.g., website hosting, data analytics tools) to maintain the Website and analyze user data.
- These providers are contractually obligated to protect your information and use it only as instructed by RAYDEEP.
- Legal & Regulatory Authorities: We may disclose your information if required by law (e.g., to comply with a court order, subpoena, or tax regulation) or to protect our legal rights (e.g., investigating fraud).
- Business Transferees: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred to the new owner—we will notify you of such a transfer in advance and ensure the new owner complies with this Policy.
4. How We Store & Protect Your Information
4.1 Storage
- Location: Your personal information is stored on secure servers located in Hong Kong or with our third-party service providers (who may store data in regions compliant with global data protection standards, such as the EU or US).
- Retention Period: We retain your information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. For example:
- Order and transaction data is retained for 7 years to comply with tax and accounting regulations.
- Account information is retained until you request its deletion (see Section 5.1).
- After the retention period, we either delete your information or anonymize it (so it can no longer identify you).
4.2 Security
We implement technical, administrative, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction, including:
- Encryption of sensitive data (e.g., payment information) during transmission and storage.
- Access controls that limit employee access to personal information (only authorized staff can access data for work-related purposes).
- Regular security audits and updates to the Website’s protection systems.
- However, no method of data transmission or storage is 100% secure. We cannot guarantee absolute security, but we take all reasonable steps to minimize risks.
5. Your Rights Regarding Your Information
You have the following rights regarding your personal information, subject to applicable laws:
5.1 Access, Correct, or Delete Your Information
- You may request access to the personal information we hold about you, correct any inaccurate data, or ask for the deletion of your information (e.g., closing your account).
- To exercise these rights, contact our customer service team at [email protected] with your full name, email address, and a clear description of your request. We will respond within 30 days (or as required by local law).
5.2 Opt Out of Marketing Communications
- If you no longer wish to receive marketing emails, you can unsubscribe by clicking the “Unsubscribe” link at the bottom of any marketing email, or by emailing us at [email protected].
- Unsubscribing will not affect non-marketing communications (e.g., order confirmations, delivery updates).
5.3 Other Rights
Depending on your location, you may also have the right to:
- Request a copy of your information in a portable format (data portability).
- Restrict or object to the processing of your information (e.g., objecting to processing for marketing purposes).
- Withdraw your consent to processing (if processing is based on consent).
If you believe we have violated your data protection rights, you may file a complaint with a local data protection authority (e.g., the Office of the Privacy Commissioner for Personal Data in Hong Kong, or your country’s data protection body).
6. Children’s Privacy
Our Website and products are intended for adults (18 years of age or older). We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13 without parental consent, we will immediately delete that information. Parents or guardians who believe their child has provided information to us may contact us at [email protected] to request deletion.
7. Cookies & Tracking
- Types of Cookies We Use:
- Necessary Cookies: Essential for the Website to function (e.g., enabling shopping cart functionality). These cannot be disabled.
- Functional Cookies: Remember your preferences (e.g., language settings) to enhance your experience.
- Analytical Cookies: Track how you use the Website to improve performance (e.g., Google Analytics).
- Marketing Cookies: Used to deliver targeted ads (only if you have opted in).
- Managing Cookies: You can control cookies through your browser settings (e.g., Chrome, Safari, Firefox). Disabling non-necessary cookies may affect the Website’s functionality (e.g., you may not be able to save items in your cart).
8. Third-Party Links
The Website may contain links to third-party websites (e.g., social media platforms, partner brands). This Policy does not apply to these third parties—we are not responsible for their privacy practices. We recommend reviewing the privacy policies of any third-party websites you visit.
9. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make changes, we will revise the “Last Updated” date at the bottom of this Policy and post the updated version on the Website. We encourage you to review this Policy periodically.
Your continued use of the Website or purchase of Products after the updated Policy takes effect constitutes your acceptance of the changes. If you do not agree to the updated Policy, you must cease using the Website and our services.
10. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:
RAYDEEP LIMITED
RM.517 NEW CITY CENTRE, 2 LEIYUE MUN ROAD, KWUN TONG, HONG KONG
Email: [email protected]